Radlager Logo Proposal

The Radlager is a Vienna based bicycle store (and coffee restaurant), which rebranded itself in 2012. As a logo, the curved "R", resembling a racebike steering wheel, already existed. Still, it needed a slight revision. My logo-proposal tries to capture the high-class bicycle portfolio that is sold in the Radlager, whilst still preventing an uptight approach using numerous colored variations and allowing an easy and broad applicability.